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10851 (v.5) Public Relations (Media) 250
Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
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Tutorial: |
1 x 1.5 Hours Weekly |
Seminar: |
1 x 1.5 Hours Weekly |
Prerequisite(s): |
10854 (v.5) Public Relations (Techniques) 200 or any previous version
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Syllabus: |
Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. The principles and practice of media relations, including - what is media relations and its place in the public relations management process, understanding the media - who owns it, who runsit, how it works and ethics and the media - building relationships with the media. Mass versus specialist media, controlled and uncontrolled media - how to select the right tools for the job. The impact of new technology on the media. International mediarelations. How to plan, manage and evaluate media relations strategies. Writing for the media, organising media conferences, communicating under fire - crisis media relations, facing the media. Giving radio and TV interviews, training media spokespersons. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: |
80509 Public Relations |
HECS Band (if applicable): |
2 |
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Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
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Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
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| 2004 |
Bentley Campus |
Semester 2 |
Y |
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| 2004 |
Joondalup Campus |
Semester 1 |
Y |
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| 2004 |
Joondalup Campus |
Semester 2 |
Y |
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| 2004 |
Lim Kok Wing Uni Malaysia |
Semester 1 |
Y |
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| 2004 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
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Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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