Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Lecture: |
1 x 3 Hours Weekly |
Other Requisite(s): |
Admission: Requisite upon acceptance into commerce honours program
|
| |
Syllabus: |
Product innovation strategy, introduction to product innovation, the managerial perspective on a proactive innovation process. New product opportunity identification, market targeting and idea identification and screening. Design and testing new products, product design and positioning, design for quality, forecasting sales potential, financial analysis, product testing, and marketing test. New product introduction, launching and commercialisation of new products. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80500 Sales and Marketing (Narrow Grouping) |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
