305422 v.1 Graduate Certificate in Marketing
GradCertMktg(Curtin)
Introduction
This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.
Course Entry Requirements/Prerequisites
A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.
Duration and Availability
This fee-paying course is of one semester full-time or equivalent part-time study.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 5283 | v.7 | Strategic Marketing 563 | 3.0 | 25.0 | |
| 5518 | v.7 | Marketing Research 562 | 3.0 | 25.0 | |
| 5761 | v.6 | Consumer Behaviour 561 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Optional Units to Select From in Year 1 Semester 1 | Hrs/Wk | Credits | |||
| 5519 | v.8 | Internet Marketing 567 | 3.0 | 25.0 | |
| 5764 | v.6 | Export Marketing 566 | 3.0 | 25.0 | |
| 12205 | v.2 | Business Research Project (Marketing) 592 | 3.0 | 25.0 | |
| 12471 | v.2 | Marketing of Services 570 | 3.0 | 25.0 | |
| 12473 | v.2 | Tourism Marketing 570 | 3.0 | 25.0 | |
| 12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
Availability
| Year | Location | All* | Internal | External | |
| 2004 | Bentley Campus | Semester 1 | Y | ||
| 2004 | Bentley Campus | Semester 2 | Y | ||
| 2004 | Bentley Campus | Term 3 | Y | ||
| 2004 | Bentley Campus | Term 4 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
Curtin University of Technology
Current as of: July 7, 2004
CRICOS provider code 00301J