301612 v.2 Bachelor of Commerce (Public Relations) (Honours)
BCom(Hons)(Curtin)
Introduction
This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.
Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs.
Duration and Availability
This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid-year intakes.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 4796 | v.4 | Business Research Methodology 400 | 3.0 | 25.0 | |
| 6982 | v.5 | Public Relations (Honours Seminar) 400 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
Year 1 Semester 2 |
|||||
| 12209 | v.2 | Business Dissertation (Marketing) 495 | 6.0 | 100.0 | |
| 100.0 | |||||
| Optional Units to Select From in Year 1 Semester 1 | Hrs/Wk | Credits | |||
| 301228 | v.3 | Public Relations (Research and Evaluation) 450 | 3.0 | 25.0 | |
| 301229 | v.3 | Public Relations (Strategies) 420 | 3.0 | 25.0 | |
| 301230 | v.3 | Public Relations (Financial) 430 | 3.0 | 25.0 | |
| 301232 | v.3 | Public Relations (Theory) 470 | 3.0 | 25.0 | |
Availability
| Year | Location | All* | Internal | External | |
| 2004 | Bentley Campus | Semester 1 | Y | ||
| 2004 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
Curtin University of Technology
Current as of: July 7, 2004
CRICOS provider code 00301J