296521 v.2 Master of Commerce (Public Relations)


MCom(Curtin)

Introduction


This specialised research degree is designed to develop expertise in public relations through detailed research, evaluation and analysis.

Course Entry Requirements/Prerequisites


A postgraduate diploma in public relations. Candidates with postgraduate degrees in other disciplines may be required to undertake and satisfactorily complete the Postgraduate Diploma in Business (Public Relations) before enrolling in this research course.

Duration and Availability


The course is by research and normally requires one to two years full-time or equivalent part-time study.

Course Organisation


This course is studied as a research degree. The content of the degree should be determined in consultation with the Postgraduate Coordinator, School of Marketing. Students without prior studies in research methods and statistical data analysis will be required to undertake relevant preparatory units. This will increase the stated course duration.

Additional Course Expenses


Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Special Note


It is a requirement that two-thirds of this course is undertaken by research and only one-third by coursework. Students should not enrol in this research course to receive the Postgraduate Diploma in Business (Public Relations) but rather have undertaken it as a requisite for admission. The Curtin Business School provides facilities and benefits for those studying this course by research, including access to suitable computer facilities, office space, financial assistance to attend appropriate intra or interstate conferences and towards associated research costs.

Course Structure

Hrs/Wk

Credit

Majors, Streams or Other Core Components

99049 v.2   Masters Thesis - Marketing
 
 

Availability

Year Location All* Internal External
2004 Bentley Campus Research Term 1 Y    
2004 Bentley Campus Research Term 2 Y    

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.