295013 v.8 Postgraduate Diploma in Business (Marketing)
PGradDipBus(Curtin)
Introduction
Enhances the ability of marketing executives to anticipate demand for projects by analysing the behaviour of competitors and customers. Designing, organising and controlling marketing strategies to reach a target market.
Course Entry Requirements/Prerequisites
A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee-paying course is of one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.
Course Structure |
Hrs/Wk |
Credit |
|||
Majors, Streams or Other Core Components |
|||||
| 12477 | v.4 | # | Public Relations (Principles) 500 | 3.0 | 25.0 |
| 5283 | v.7 | Strategic Marketing 563 | 3.0 | 25.0 | |
| 5518 | v.7 | Marketing Research 562 | 3.0 | 25.0 | |
| 5761 | v.6 | Consumer Behaviour 561 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 1 |
|||||
| SELECT 4 OPTIONS | 100.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credits | |||
| 5519 | v.8 | Internet Marketing 567 | 3.0 | 25.0 | |
| 5762 | v.7 | Global Marketing Communications 564 | 3.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12468 | v.2 | Current Marketing Issues 560 | 3.0 | 25.0 | |
| 12469 | v.2 | Professional Selling and Sales Management 569 | 3.0 | 25.0 | |
| 12471 | v.2 | Marketing of Services 570 | 3.0 | 25.0 | |
| 12473 | v.2 | Tourism Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.2 | International Marketing 571 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 13316 | v.2 | Law (Marketing) 545 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| # | Students who have completed Public Relations 102 may substitute this unit with a unit from the optional list. | ||||
Availability
| Year | Location | All* | Internal | External | |
| 2004 | Bentley Campus | Semester 1 | Y | ||
| 2004 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
Curtin University of Technology
Current as of: July 7, 2004
CRICOS provider code 00301J