4796 (v.4) Business Research Methodology 400
Note
Tuition Patterns
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Unit references, texts and outcomes
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Area: | School of Marketing |
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Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: to Honours Program |
Syllabus: | Introduction to some concepts and methods used in business research. Examination of the research process, problem definition, identification of information needs, setting up a research proposal, and the collection, tabulation, analysis, reporting and interpretation of research results. |
Field of Education: | 080300 Business and Management (Narrow Grouping) |
Result Type: | Grade/Mark |
Availability
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