314191 (v.1) Customer Relationship Management 680
Note
Tuition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
314190 (v.1)
Marketing Management 510
or any previous version
|
| Syllbus: | This unit enables the student to learn about the current developments in Customer Relationship Management (CRM), apply current CRM tools and methodologies, analyse various CRM metrics and understand the link between CRM and a company's marketing performance in a global context. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
