313863 (v.1) Public Sector Marketing 553
Note
Tuition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | Curtin Sarawak |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Other: | 1 x 36 Hours Once-only |
| SYLLABUS: | This unit is designed to provide you with theoretical and conceptual frameworks to develop social marketing program. The unit will assists you to better understand the various means that a public sector organisation employs to bring about satisfaction through the benefits, values of the product and services that it has to offer to the stakeholders. The concept of marketing organisation will be the platform to further explain the role that marketing plays in business and society. The marketing challenges (social issues) and constraints faced by the public sector leaders and how organisational communications (which includes public relations, public affairs, environmental communications, investor relations and internal communication) can help to foster customer relationship management (aspect of CRM). |
| Field of Education: | 080300 Business and Management (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
