Skip to content
Curtin University
Courses Handbook 2012

This handbook contains information for courses and units at Curtin in 2012.
Information for current year courses and units is available at Courses Handbook 2011.

12535 (v.4) Public Relations (Strategies) 520

Note

Tuition Patterns

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Unit references, texts and outcomes

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Seminar: 1 x 3 Hours Weekly
Prerequisite(s): 12477 (v.4) Public Relations (Principles) 500 or any previous version
Syllabus: An understanding of the processes evident in public relations strategies as they apply to campaigns, programs and issues. The unit also examines case studies, communication, strategies, business plans and strategic thinking.
Field of Education: 080509 Public Relations
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.