6439 (v.5) Competitive Marketing Strategies 660
Note
Tutition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | Curtin Graduate School of Business |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
5282 (v.6)
Marketing Management 555
or any previous version
|
| Syllabus: | This advanced marketing unit focuses on building upon students' prior knowledge of marketing principles, with an emphasis on the application of marketing strategies within a competitive strategy framework. It examines marketing as a strategic tool in creating and sustaining superior performance in the marketplace. This unit focuses on the analytical and creative decision-making processes involved in formulating, implementing and controlling a successful strategic marketing program. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| SOLT (Online) Definitions*: | Fully Online *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
