312369 (v.1) Agribusiness Marketing Research 301
Note
Tutition Patterns
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Unit references, texts and outcomes
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
| Area: | Department of Agribusiness and Wine Science |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 5.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Tutorial: | 2 x 2 Hours Weekly |
| Syllabus: | Introduction to marketing research as applicable to farming so that current and future market trends can be analysed to enable farmers to choose which crops and livestock to produce. Scientific method and concepts in research design. Secondary data sources and experimentation in an agricultural context. Concepts of measurement. Questionnaire design. Attitude scales, in-depth interviews, observations and projective techniques. Sampling and review of parametric and non-parametric statistics. Agricultural pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
| Field of Education: | 050100 Agriculture (Narrow Grouping) |
| SOLT (Online) Definitions*: | Informational *Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Northam Campus | Semester 1 | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
