313049 v.1 Tourism and Event Management and Public Relations Double Major

Introduction (HB)

Tourism and Event Management Major- This major provides the relevant knowledge and skills required for career advancement and management positions in the rapidly expanding tourism industry in Australia and overseas. It includes study of the management of travel agency and leisure facility environments, the impact of tourism on the local and global economy, and the development of tourism as an important invisible export. Public Relations Major - This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.