305422 v.1 Graduate Certificate in Marketing
GradCertMktg(Curtin)
Course CRICOS Code: 044636M
Registered full-time Duration for International Onshore Students on student visas:
0 Years
Introduction (HB)
The Graduate Certificate in Marketing is suitable for those who wish to develop the fundamental skills of marketing as well as for those who wish to extend their knowledge in various marketing areas. The course is also an entry point for those who may be considering higher postgraduate qualifications in the future.
Course Entry Requirements/Prerequisites
A recognised undergraduate degree or at least five (5) years relevant professional or managerial work experience.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee-paying course is one semester full-time or equivalent part-time study.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| 5283 | v.8 | Competitive Marketing Strategies 563 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Optional Units to Select from in Year 1 Semester 1 | Hrs/Wk | Credit | |||
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
| 5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
Availability
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y | ||||
| 2011 | Sydney Campus | Semester 1 | Y | ||||
| 2011 | Sydney Campus | Semester 2 | Y | ||||
| 2011 | Sydney Campus | Summer Semester | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
