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Curtin University
Courses Handbook 2011

This handbook contains information for courses and units at Curtin in 2011.
Information for current year courses and units is available at Courses Handbook 2010.

301611 v.3 Bachelor of Commerce (Marketing) (Honours)

BCom(Hons)(Curtin)

Course CRICOS Code: 051610G
Registered full-time Duration for International Onshore Students on student visas: 1 Year

Introduction

This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to gain further knowledge in an area of specialisation, it allows for the possibility for direct entry into master and PhD programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs.

Duration and Availability

This honours course is one year full-time or equivalent part-time study. Students are advised to check with their course coordinator about the availability of part-time study and mid-year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure Hrs/Wk Credit
Year 1 Semester 1
10849 v.3   Marketing Theory 400 3.0 25.0
313582 v.1   Introduction to Research Methods 401 3.0 25.0
  SELECT 2 OPTIONS   50.0
  100.0
Optional Units (No Year Level Specified) Hrs/Wk Credit
313598 v.1   Advanced Quantitative Methods for Research 402 3.0 25.0
313599 v.1   Advanced Qualitative Methods for Research 403 3.0 25.0
4825 v.5   Strategic Business Planning 444 3.0 25.0