296513 v.10 Master of Commerce (Marketing)
MCom(Curtin)
Course CRICOS Code: 042171M
Registered full-time Duration for International Onshore Students on student visas:
2 Years
Introduction
This course develops expertise in a functional area of marketing through advanced studies in the field, emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.
Course Entry Requirements/Prerequisites
A bachelor degree in business, economics or commerce, or an equivalent qualification from a recognised tertiary institution, or a honours degree in business, economics or commerce, or a postgraduate diploma in business, economics or commerce.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis. Students with a relevant upper second-class honours degree or above may request acceptance directly into the second half of the program.
Duration and Availability
This course is two years full-time or equivalent part-time study.
Intermediate Awards 1
A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of Head of School/Department. Fees apply. Intermediate award(s) approved for this course are:
Intermediate Awards II
Postgraduate Diploma in Commerce (Marketing).
Course Organisation
The first half of the course normally follows the pattern of the Postgraduate Diploma in Commerce (Marketing). The selection of units in the second half of the course varies according to the length of the research project undertaken with students guided by the course coordinator. In all cases, appropriate research preparation units must be undertaken before the research project.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure Disclaimer
Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| SELECT 4 OPTIONS | 100.0 | ||||
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| SELECT 4 OPTIONS | 100.0 | ||||
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| 312406 | v.1 | Introduction to Research Methods 601 | 3.0 | 25.0 | |
| SELECT 3 OPTIONS | 75.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 12199 | v.2 | Business Dissertation (Marketing) 692 | 3.0 | 50.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 10968 | v.5 | Strategic Business Planning 650 | 6.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12468 | v.3 | Current Marketing Issues 600 | 3.0 | 25.0 | |
| 12469 | v.3 | Sales Management and Negotiations 569 | 3.0 | 25.0 | |
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.3 | International Marketing 615 | 3.0 | 25.0 | |
| 12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| 5283 | v.8 | Competitive Marketing Strategies 563 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
Availability
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2011 | Bentley Campus | Semester 1 | Y | ||||
| 2011 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
* The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^ Course and associated units are offered in this mode permitting International Onshore student enrolment.
# Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
