6439 (v.5) Competitive Marketing Strategies 660

Area:	Graduate School of Business
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	5282 (v.6) Marketing Management 555 or any previous version
Syllabus:	This advanced marketing unit focuses on building upon students' prior knowledge of marketing principles, with an emphasis on the application of marketing strategies within a competitive strategy framework. It examines marketing as a strategic tool in creating and sustaining superior performance in the marketplace. This unit focuses on the analytical and creative decision-making processes involved in formulating, implementing and controlling a successful strategic marketing program.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Fully Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.