3992 (v.7) Public Relations (Consultancy) 300

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10851 (v.5) Public Relations (Media) 250 or any previous version
Syllabus:	A strategic communications unit, from a consultancy perspective, focusing on topics such as sponsorship, event management (including risk management & program evaluation), monitoring and evaluation, time and project management, ethics and professionalism. Also included are client services, negotiation, mediation and selling skills in the context of pitch letters and client presentations. The key distinguishing feature of the unit is the involvement of a real life client. There is a strong focus on the contribution consultants make to the overall strategic objectives of their clients.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2010	Bentley Campus	Semester 1	Y
2010	Bentley Campus	Semester 2	Y
2010	Lim Kok Wing Uni Malaysia	Semester 1	Y
2010	Miri Sarawak Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External