312416 (v.1) Introduction to Wine Marketing and Business 201

Area:	Department of Agribusiness and Wine Science
Credits:	25.0
Contact Hours:	7.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 4 Hours Weekly
Tutorial:	1 x 3 Hours Weekly
Syllabus:	An introduction to marketing concepts, the marketing environment, consumer behaviour , business to business marketing, market segmentation and research and the interaction between wine marketing and tourism for the purpose of informing decisions about varietal selection and land management.. The unit incorporates a range of real-life industry examples and encourages students to work together as groups to develop a marketing plan for a prescribed wine industry scenario.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	050303 Viticulture
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2010	Bentley Campus	Semester 1	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External