312008 (v.1) Advertising Design 371

Area:	Department of Design
Credits:	25.0
Contact Hours:	4.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Laboratory:	1 x 1 Hours Weekly
Prerequisite(s):	312003 (v.1) Brand Indentity 271 AND 312005 (v.1) Brand Communication 272
Syllabus:	This unit explores Creative Advertising design practice, with a focus on the disciplines of copywriting and art direction. Copywriting workshop looks at the structure of advertising copy, vocabulary, syntax and grammar, rhythm and meter, form, tone of voice, style and format, persuasion and motivation in copy, copywriting techniques and strategies, as well as critical analysis of advertising copy. Art direction looks at layout and composition, visual branding and campaigning, graphics and color, art direction of photography and illustration, art direction for sequential and non-sequential media, mechanical empathy for production and media design, as well as critical analysis of advertising art direction. Students will apply advanced design principles through a series of practical design outcomes for inclusion in an advertising design portfolio.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	100501 Graphic Arts and Design Studies
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.