303324 (v.3) Food and Agribusiness Marketing 201

Area:	Department of Agribusiness and Wine Science
Credits:	25.0
Contact Hours:	5.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Tutorial:	1 x 2 Hours Weekly
Seminar:	1 x 3 Hours Weekly
Syllabus:	Introduction to marketing of equine, food and fibre for farmers and agribusinesses associated with agriculture and equine industries. Topics include: marketing environment, consumer behaviour, business to business marketing, market segmentation, market research, strategic marketing, product/service mix strategies, new agricultural product/service innovations, pricing strategies, supply chain management, promotion and personal selling strategies. Students choose an agribusiness industry and company to study.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	050100 Agriculture (Narrow Grouping)
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2010	Bentley Campus	Semester 1	Y
2010	Northam Campus	Semester 1	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External