10850 (v.4) Marketing 100

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Syllabus:	Exposure to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as consumer behaviour, marketing research, product planning, and promotion planning, distribution planning, product and service pricing. This unit also assists students to gain an understanding of the influence external environments have upon firms.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Central External	Fully Online
2010	Bentley Campus	Summer School	Y
2010	Bentley Campus	Semester 1	Y
2010	Bentley Campus	Semester 1		Y
2010	Bentley Campus	Semester 2	Y
2010	Bentley Campus	Semester 2		Y
2010	Esperance Community College	Semester 2			Y
2010	Kalgoorlie Campus	Semester 2			Y
2010	Margaret River Campus	Semester 2			Y
2010	Pilbara TAFE Karratha	Semester 2			Y
2010	Pilbara TAFE Sth Hedland	Semester 2			Y
2010	Sydney Campus	Semester 1S	Y
2010	Charles Telfair Inst Mauritius	Study Period 1	Y
2010	INTI Intern'l College Penang	Semester 2	Y
2010	Metropolitan College Malaysia	Study Period 1	Y
2010	Miri Sarawak Campus	Study Period 1	Y
2010	Miri Sarawak Campus	Semester 1	Y
2010	Miri Sarawak Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External