8701 (v.9) Health Promotion, Media and Advocacy 382

Area:	School of Public Health
Credits:	25.0
Contact Hours:	4.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 2 Hours Weekly
Laboratory:	1 x 2 Hours Weekly
Prerequisite(s):	8700 (v.6) Health Promotion Planning 381 or any previous version
Syllabus:	Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns: a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the mediaand writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	061307 Health Promotion
SOLT (Online) Definitions*:	Not Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2009	Bentley Campus	Semester 2				Y
2009	Bentley Campus	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External