This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 1 Semester 2 | |||||
11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
311353 | v.2 | Communication in Business 100 | 3.0 | 25.0 | |
50.0 | |||||
Year 2 Semester 1 | |||||
12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
SELECT 1 ELECTIVE | 25.0 | ||||
SELECT 2 OPTIONS | 50.0 | ||||
100.0 | |||||
Year 2 Semester 2 | |||||
12592 | v.4 | Brand Management 260 | 3.0 | 25.0 | |
12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
SELECT 1 ELECTIVE | 25.0 | ||||
SELECT 1 OPTION | 25.0 | ||||
100.0 | |||||
Year 3 Semester 1 | |||||
12634 | v.3 | Advertising (Strategic) 310 | 3.0 | 25.0 | |
12990 | v.4 | Advertising (Cross Cultural) 300 | 3.0 | 25.0 | |
4373 | v.6 | Advertising (Account Planning) 340 | 3.0 | 25.0 | |
SELECT 1 ELECTIVE | 25.0 | ||||
100.0 | |||||
Year 3 Semester 2 | |||||
12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
12633 | v.4 | Advertising (Campaign Development) 391 | 3.0 | 25.0 | |
SELECT 1 ELECTIVE | 25.0 | ||||
SELECT 1 OPTION | 25.0 | ||||
100.0 | |||||
Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 |