300115 v.3 Marketing Major
Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers, and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 311353 | v.2 | Communication in Business 100 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 1 | |||||
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 10806 | v.2 | Analytical Marketing 201 | 3.0 | 25.0 | |
| 10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
| 10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
| 10993 | v.4 | Business Statistics 201 | 3.0 | 25.0 | |
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
| 12633 | v.4 | Advertising (Campaign Development) 391 | 3.0 | 25.0 | |
| 12634 | v.3 | Advertising (Strategic) 310 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
| 12990 | v.4 | Advertising (Cross Cultural) 300 | 3.0 | 25.0 | |
| 311610 | v.1 | Advertising Master Class 391 | 3.0 | 25.0 | |
| 3820 | v.7 | Business to Business Marketing 322 | 3.0 | 25.0 | |
| NB | Students may choose to undertake a minor in place of Elective units. |
Availability
| Year | Location | Period | All* | Internal | Partially Online Internal^ | External | Fully Online# |
|---|---|---|---|---|---|---|---|
| 2009 | Singapore Campus | Trimester 1A | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
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Content Last Modified: January 14, 2009
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