295016 v.4 Graduate Diploma in Public Relations

GradDipPubRel(Curtin)

Course CRICOS Code: 055642M
Registered full-time Duration for International Onshore Students on student visas: 1 Year

Introduction

Designed for graduates with a degree in commerce, public relations or a related discipline with relevant professional experience, or those with an unrelated undergraduate degree possessing substantial experience in public relations and communication management. Students gain knowledge in the application of public relations, communication management theories and principles. It also enhances the ability of managers with responsibility for corporate communications to solve strategic organisational problems, develop policies and implement tactics.

Course Entry Requirements/Prerequisites

A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Majors, Streams or Other Core Components
12477	v.4 #	Public Relations (Principles) 500	3.0	25.0
12530	v.4	Public Relations (Advanced Techniques) 540	3.0	25.0
12532	v.5	Public Relations (Critical Issues) 560	3.0	25.0
12535	v.4	Public Relations (Strategies) 520	3.0	25.0
12536	v.4	Public Relations (Theory) 570	3.0	25.0
5518	v.8	Marketing Intelligence and Research 562	3.0	25.0
		SELECT 2 OPTIONS		50.0
				200.0
Optional Units (No Year Level Specified)			Hrs/Wk	Credit
12204	v.2	Business Research Project (Marketing) 591	3.0	25.0
12469	v.3	Sales Management and Negotiations 569	3.0	25.0
12471	v.3	Marketing of Services 610	3.0	25.0
12473	v.3	Tourism and Event Marketing 570	3.0	25.0
12474	v.3	International Marketing 615	3.0	25.0
12531	v.2	Law (Public Relations) 511	3.0	25.0
305616	v.1	Advertising 511	3.0	25.0
5283	v.8	Competitive Marketing Strategies 563	3.0	25.0
5519	v.9	Electronic Marketing 585	3.0	25.0
5761	v.7	Buyer Behaviour and Analysis 561	3.0	25.0
5762	v.8	Global Marketing Communications 640	3.0	25.0

Students who have completed Public Relations 102 may substitute this unit with an optional unit from the optional list