235016 v.3 Management and Marketing Double Major

Introduction

This double major is designed to provide students with an overall understanding of managerial competencies and the functional area of marketing.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
311353	v.2	Communication in Business 100	3.0	25.0
9764	v.8	Consumer Behaviour 201	3.0	25.0
				50.0
Year 2 Semester 1
10852	v.3	Organisational Behaviour 200	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
304440	v.2	Environmental Issues in Business 201	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				100.0
Year 2 Semester 2
10835	v.2	International Management 375	3.0	25.0
3822	v.8	Sales Management 230	3.0	25.0
3900	v.5	Strategic Marketing 310	3.0	25.0
4436	v.4	Human Resource Management (Introduction) 200	3.0	25.0
				100.0
Year 3 Semester 1
12593	v.5	Marketing - Professional Practice 300	3.0	25.0
12953	v.2	Entrepreneurship 300	3.0	25.0
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
3522	v.7	Strategic Management 313	4.0	25.0
				100.0
Year 3 Semester 2
11018	v.4	Managing Change 300	3.0	25.0
12034	v.5	Business Capstone 301	3.0	25.0
303899	v.3	Business Ethics 300	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
				100.0

Availability

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2009	Singapore Campus	Trimester 1A	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.