230020 v.4 Public Relations Major
Introduction
This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 10855 | v.7 | Public Relations (Principles) 201 | 3.0 | 25.0 | |
| 311353 | v.2 | Communication in Business 100 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10854 | v.6 | Public Relations (Techniques) 220 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 1 | |||||
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 12596 | v.5 | Public Relations (International) 340 | 3.0 | 25.0 | |
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| SELECT 1 ELECTIVE | 25.0 | ||||
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 12592 | v.4 | Brand Management 260 | 3.0 | 25.0 | |
| 12593 | v.5 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.4 | Advertising (Principles) 211 | 3.0 | 25.0 | |
| 12633 | v.4 | Advertising (Campaign Development) 391 | 3.0 | 25.0 | |
| OR | |||||
| 311610 | v.1 | Advertising Master Class 391 | 3.0 | 25.0 | |
| 12634 | v.3 | Advertising (Strategic) 310 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.4 | Advertising (Media Planning) 250 | 3.0 | 25.0 | |
| 12990 | v.4 | Advertising (Cross Cultural) 300 | 3.0 | 25.0 | |
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 311607 | v.1 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 3820 | v.7 | Business to Business Marketing 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 4373 | v.6 | Advertising (Account Planning) 340 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.8 | Consumer Behaviour 201 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| * | Students may choose to undertake a minor in place of elective units |
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Content Last Modified: January 14, 2009
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