GRDE5013 (v.1) Design Entrepreneurship
| Area: | School of Design and the Built Environment |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 12 x 3 Hours Semester |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Creativity and technical competency alone are not enough to sustain designers and design leaders - design requires financial sustainability. In this unit, you will develop the fundamental skills and knowledge to business modelling for creative ventures, using a range of qualitative and quantitative methods to develop a business proposition - whether not-for-profit or wholly commercial. Design entrepreneurship itself is manifest in a number of ways including the 'traditional' client-service (agency or consulting) model or the 'exploit' your intellectual property (IP) model. In all cases, a focus on offering products or services that clients/customers need or desire (the so-called 'product-customer fit') and having enough of those customers to serve is essential to long-term sustainability of a venture. In this unit, you will explore a range of business modelling tools, investigate design entrepreneurs in action (learning how they 'make it happen') and develop your own business case or model for a designed service or product related to your particular interests and experience. Design entrepreneurship is not just about business venturing alone - many design entrepreneurs are able to act out their visions in large corporate contexts and this unit will allow you to use the language and methods of entrepreneurship to persuade employers to invest in design-led projects. |
| Field of Education: | 100501 Graphic Arts and Design Studies |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2021 | Bentley Perth Campus | Semester 2 | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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