TOUR2003 (v.1) Entertainment Industry Essentials
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Fieldwork: | 1 x 3 Hours Semester |
| Prerequisite(s): |
MGMT2010 (v.2)
Principles of Tourism, Hospitality and Events
or any previous version
|
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | This unit will introduce students to the intricacies of developing, managing and marketing in the entertainment industry. As a starting point, students will learn about the myriad of businesses that make up the entertainment industry. Then, students will explore the managerial and marketing practices of entertainment businesses. This encompasses (1) developing, branding and marketing entertainment products for specific audiences; (2) producing and managing entertainment product portfolios; and (3) delivering authentic entertainment experiences. The unit also delves into sustainable entertainment product management with a specific focus on the triple bottom line as well as innovative business orientations. Entertainment Industry Essentials aims to deliver a vibrant learning experience through interactive lectures and seminar activities, guest lectures and a field trip. Students taking the unit can expect to develop a theoretical and practical understanding of this exciting multi-billion dollar industry. |
| Field of Education: | 080701 Tourism |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2021 | Bentley Perth Campus | Semester 2 | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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