PUBR5002 (v.1) Reputation Management
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 12 x 3 Hours Weekly |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | This unit exposes learners to the latest knowledge and insights in on- and offline reputation management, providing them with the skills and knowledge to build a robust and sustainable reputation on behalf of organisations, departments and individuals. In today's competitive market, a reputation can be an organisation's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge; or alternatively sees your competitors move ahead of you. Effective reputation management ensures active listening, clear communication, and the building of good relationships with all relevant stakeholders, with the aim to futureproof against potential challenges, issues or crises. The digital landscape is fast-paced and continually changing, yet it is an equally challenging and exciting environment in which to work. Whilst negative experiences, criticism and unprofessional conduct can be exposed and shared with a global audience within seconds, the online environment provides organisations with new and meaningful opportunities to share their story, build trust and a virtual community of brand ambassadors. Students will learn how to build a strong participatory culture, and how to manage emerging issues, based on real-life examples. |
| Further Information: | This postgraduate, Masters level offering builds on existing expertise and the success of a) The award winning MKT2x Reputation Management in a Digital World MOOC (https://www.edx.org/course/reputation-management-in-a-digital-world) and b) the popular Storytelling and Reputation Management Masterclass, which has so far been offered three times as part of FBL’s Executive Education program (https://businesslaw.curtin.edu.au/industry/executive-education/programs/masterclass/digital-engagement-series/digital-storytelling-reputation-management/) |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2021 | Bentley Perth Campus | Semester 1 | Y | ||
| 2021 | Bentley Perth Campus | Semester 2 | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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