5766 (v.6) Advanced Marketing 650
Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** | |
Seminar: |
1 x 3 Hours Weekly |
Syllabus: |
Covers in-depth a range of advanced marketing issues including analytical techniques for identification of consumer needs, perceptual mapping, strategic product positioning, market simulation analysis and forecasting techniques and implementation of analytical marketing decision making. |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** | |
Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
SOLT (Online) Definitions*: | Informational *Extent to which this unit or thesis utilises online information |
Result Type: | Grade/Mark |
Availability |
|
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. | |
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Content Last Modified: October 27, 2006
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B