5282 (v.6) Marketing Management 555

Area:

Graduate School of Business

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Lecture:

1 x 3 Hours Weekly

Syllabus:

This unit focuses on the basics of marketing and is aimed at students who have not previously studied marketing or who have a limited exposure to marketing in their work. It aims to increase knowledge and understanding of marketing, covering the evolution of the marketing concept, its current applications and its future developments with a view to developing students' judgment skills when applying marketing concepts to practical settings. Through the development of an operational marketing plan, students will work individually and in teams to outline actions and strategies for a chosen organisation, synthesising academic knowledge into a practical application.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Fully Online
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2007	Perth City Campus	Trimester 3					Y
2007	Miri Sarawak Campus	Trimester 1	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External