309992 v.1 Graduate Diploma in Marketing
GradDipMktg(Curtin)
Course CRICOS Code: 056849K
Registered full-time Duration for International Onshore Students on student visas: 1 Year
Introduction
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The course assists students in developing the ability to identify and analyse marketing management problems, and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.
Course Entry Requirements/Prerequisites
Completion of a bachelor's degree in a field other than business, economics or commerce or an equivalent qualification from a recognised institution or a graduate certificate (in an appropriate discipline) or significant professional experience.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
One year full time or equivalent part time study, units will be available in semester one and two of each year.
Intermediate Awards
Graduate Certificate in Marketing.
Intermediate Awards I
A student who has completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval from the Head of School/Department. Fees apply. Intermediate awards approved for this course appear below.
Course Organisation
The Graduate Diploma in Marketing is a 200 credit point program, student are able to enrol in 100 credits per semester.
Career Opportunities
This program is designed for those who are endeavouring to commence or further their career progression in one of the many marketing disciplines.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
Year 1 Semester 2 |
|||||
| 5283 | v.8 | Competitive Marketing Strategies 563 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
| Optional units to select from in Year 1 | Hrs/Wk | Credits | |||
| 5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
| 5762 | v.8 | Global Marketing Communications 640 | 3.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12468 | v.3 | Current Marketing Issues 600 | 3.0 | 25.0 | |
| 12469 | v.3 | Sales Management and Negotiations 569 | 3.0 | 25.0 | |
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.3 | International Marketing 615 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 13316 | v.2 | Law (Marketing) 545 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
Availability
Availability Information has not been provided by the respective School or Area. Prospective/current students should contact the School or Area listed above for further information.
Curtin University of Technology
To report errors on this website please use: Contact Us
Copyright and Disclaimer
Content Last Modified: October 27, 2006
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B