This major develops specialist expertise in the use of the Internet for public communications, drawing on insights of the fields of public relations and marketing and combining them with an understanding of the Internet as a space for virtual communitiesand electronic writing. Students are equipped with high-level critical thinking, decision making and communication skills, allied to knowledge about Internet policy, organisation, community, management, and governance. Units can be taken from the School of Marketing as well as Internet Studies.
Course Structure |
Hrs/Wk |
Credit |
|||
SELECT 4 OPTIONS | 100.0 | ||||
100.0 | |||||
Optional units to select from in Semester 2 (No year level specified) | Hrs/Wk | Credits | |||
5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
5762 | v.8 | Global Marketing Communications 640 | 3.0 | 25.0 | |
301483 | v.3 | Internet Studies 513 - Policy, Regulation and Governance | 2.0 | 25.0 | |
301485 | v.3 | Internet Studies 514 - Virtual Communities | 2.0 | 25.0 | |
301519 | v.3 | Internet Studies 593 - Individual Study Program | 2.0 | 25.0 | |
305992 | v.1 | Internet Studies 515 - Internet Media Business | 2.0 | 25.0 | |
N1 | Not all units are available in all modes at all times. | ||||
N2 | Optional units from other majors in this course may also be selected on approval by the course coordinator. | ||||