307277 v.1 Public Relations Double Degree Major (with DOLIE)
Introduction
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basisof relationships, whilst preparing them for major commmunications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Insitute of Australia.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 10850 | v.4 | Marketing 100 | 3.0 | 25.0 | |
| 10987 | v.5 | Accounting 100 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 1 Semester 2 |
|||||
| 10830 | v.5 | Business Information Systems 100 | 3.0 | 25.0 | |
| 10855 | v.6 | Public Relations (Principles) 102 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10854 | v.5 | Public Relations (Techniques) 200 | 3.0 | 25.0 | |
| 11011 | v.3 | Legal Framework 100 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 2 |
|||||
| 10851 | v.5 | Public Relations (Media) 250 | 3.0 | 25.0 | |
| 1234 | v.4 | Economics 100 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 3 Semester 1 |
|||||
| 10848 | v.2 | Management 100 | 3.0 | 25.0 | |
| 3992 | v.7 | Public Relations (Consultancy) 300 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 3 Semester 2 |
|||||
| 10845 | v.2 | Law (Public Relations) 211 | 3.0 | 25.0 | |
| 12597 | v.4 | Public Relations (Corporate) 360 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 4 Semester 1 |
|||||
| 12596 | v.4 | Public Relations (International) 240 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
Year 4 Semester 2 |
|||||
| 3993 | v.8 | Public Relations (Professional Practice) 393 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 50.0 | |||||
| Optional units to select from in Year 4 | Hrs/Wk | Credits | |||
| 3820 | v.6 | Marketing to Organisations 322 | 3.0 | 25.0 | |
| 3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 11016 | v.4 | Marketing Communications 102 | 3.0 | 25.0 | |
| 12603 | v.3 | Tourism and Leisure Marketing 241 | 3.0 | 25.0 | |
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 12632 | v.3 | Advertising 211 | 3.0 | 25.0 | |
| 12633 | v.3 | Advertising 391 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
| 12989 | v.3 | Media Planning 250 | 3.0 | 25.0 | |
| 12990 | v.3 | International Advertising 300 | 3.0 | 25.0 | |
Curtin University of Technology
To report errors on this website please use: Contact Us
Copyright and Disclaimer
Content Last Modified: October 27, 2006
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B