This course extends knowledge in the broad area, application of and communication management theories and principles of public relations. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.
A degree from a recognised institution and at least two years work experience or at least five years substantial managerial or executive level work experience.
This fee-paying course is one semester full-time or equivalent part-time study.
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
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Year 1 Semester 1 |
|||||
12477 | v.4 | Public Relations (Principles) 500 | 3.0 | 25.0 | |
12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
12536 | v.4 | Public Relations (Theory) 570 | 3.0 | 25.0 | |
5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
100.0 | |||||
Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
2007 | Bentley Campus | Semester 1 | Y | ||||
2007 | Bentley Campus | Semester 2 | Y | ||||
2008 | Bentley Campus | Semester 1 | Y | ||||
2008 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.