6982 (v.5) Public Relations (Honours Seminar) 400

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: Requisite upon admission to commerce honours program in consultation with honours coordinator
Syllabus:	An independent project on a current advanced topic in the area of public relations under the direction and supervision of a Curtin staff member.
Unit Outcomes:	On successful completion of this unit students will have- Understanding of the technologies available in the public relations environment. Explored and developed models of how the new media will not only impact, but also change public relations. Understanding of how to best utilize the technology in a practical applications approach to public relations.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Phillips, D. (2001). On-Line Public Relations. London, Kogan Page. Haig, M. (2000). E-PR: The Essential Guide to Public Relations on the Internet. London, Kogan Page. Adams, T. and Clark, N. (2001). The Internet: Effective Online Communication. Forth Worth, Harcourt College Publishers. Rayport, J.F. and Jaworski, B.J. (2001). E-Commerce. Boston, McGraw-Hill. Witmer, D.F. (2000). Spinning the Web: A Handbook for Public Relations on the Internet. New York, Longman. Whiteley, D. (2000). E-Commerce: Strategy, Technologies and Applications. London, McGraw-Hill. Matera, F.R. and Artigue, R.J. (2000). Public Relations Campaigns and Techniques: Building Bridges into the 21st Century. USA, Allyn and Bacon Inc. Forder, J. and Quirk, P. (2001). Electronic Commerce and the Law. Qld, John Wiley and Sons.
Unit Texts:	Holtz, S. (1999). Public Relations on the Net. (second edition). New York, Amacom.
Unit Assessment Breakdown:	Case Study (Individual) 50%, Group Presentations 30%, Participation (Individual) 20%. This is done by grade/mark assessment.