5764 (v.6) Export Marketing 566

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 3 Hours Weekly
Syllabus:	Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies.