5298 (v.8) Research Methodology 655

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

Seminar:

1 x 3 Hours Weekly

Syllabus:

Research Methodology. Identification and definition of business research problems, design of a research study, examination and evaluation of data analysis, preparation of research reports, interpretation of research results.

Unit Outcomes:

On successful completion of this unit students will have become able to critically evaluate and review business research methodology, able to prepare a sound research proposal for carrying out research on specified business problem and ready to carry outa research project which includes, literature review, secondary data analysis, a research plan, collecting and analysing appropriate primary data and presenting findings both in the form of a report and orally.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

No presecribed references.

Unit Texts:

Sekaran, U. (2003). Research Methods for Business: A Skill-Building Approach. 4th ed. John Wiley. SPSS Software and Manual (Student Version).

Unit Assessment Breakdown:

Annotated Bibliography and Literature Review 30%. Research Proposal 30%. Class Work 30%. Presentation and Participation 10%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Mktg Inst of S'pore	Trimester 3A	Y