4796 (v.4) Business Research Methodology 400
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: to Honours Program
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| Syllabus: | Introduction to some concepts and methods used in business research. Examination of the research process, problem definition, identification of information needs, setting up a research proposal, collection, tabulation, analysis, reporting and interpretation of research results. |
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| Unit Outcomes: | On successful completion of this unit students will have- Become able to critically evaluate and review business research methodology. Become able to prepare a sound research proposal for carrying out research on a specified business problem. Become ready to carry out a research project which includes, literature review, secondary data analysis, a research plan, collecting and analysing appropriate primary data and presenting findings both in the form of a report and orally. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Sekaran, U. (2003). Research Methods for Business: A Skill-Building Approach. (fourth edition). John Wiley. SPSS Software and Manual (Student Version). |
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| Unit Assessment Breakdown: | To pass this unit, students should obtain a pass grade (50%) in each of the above elements. Assignment 1 Annotated Bibliography and Literature Review 30%, Assignment 2 Research Proposal 30%, Assignment 3 Class Work 30%, Presentation and Participation 10%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
