4371 (v.5) Marketing 391
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Anti Requisite(s): | 12981 (v.2) Internet Marketing 350
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| Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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| Syllabus: | The material will be structured around specific problems and issues in this field, for investigations through independent study, class presentations, lecture from visiting authorities, and seminars. |
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| Unit Outcomes: | On successful completion of this unit students will have- Understanding of the non-technical aspects of the Internet and the World Wide Web. Explored and developed models of how the new media will not only impact on, but change marketing. Identified opportunities and threats that face existing firms, and become enabled to recognise the scope for the development of new business forms. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Hanson, W. (2000). Principles of Internet Marketing. USA, South-Western College Publishing. |
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| Unit Assessment Breakdown: | End of Course Examination Written or Oral Examination 25%, In Class Mid-Semester Test or Oral Examination 15%, Major Group Website Assignment 20%, Tutorial Presentation 20%, Group Website Presentation 10%, Tutorial Participation 10%. This is done by grade/mark assessment. |
Current as of: February 2, 2004
CRICOS provider code 00301J
