308348 (v.1) Fashion Merchandising 392

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Syllabus:	Product presentation is an important factor in the marketing of fashion item. The unit examines the primary design factors that play a role in the merchandising of the fashion product. Students have the opportunity to participate in the development of a product display for the fashion industry trade events and the presentation of fashion products for sale in both a wholesale and retail contexts. Design issues relating to - garment labelling, industry standards, fabric composition and care labelling, sizing, logo and swing tag design and business cards, product design and presentation for wholesale, trade and retail, will be covered. Design presentation and planning for trade events (for example, fashion parades and trade shows) will also be dealt.
Unit Outcomes:	On completion of this unit, students will have developed an understanding of the principles of fashion merchandising and the application of design skills and technology to the development of product presentation.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Abling, B., (2000), Fashion Sketchbook, (3rd ed), New York, Fairchild. Callan, G., (1998), The Thames and Hudson Dictionary of Fashion and Fashion Designers, London, Thames and Hudson. Foundation Cartier pour l'art Conemporain, (1998), Issey Miyake Making Things, Zurich-Berlin-New York, Scalo. Frankel, S., (2001), Visionaries, London, V and A Publications. Stecker, P., (1996), The Fashion Design manual, South Melbourne, Macmillan Education Australia. Stone, E., (1999), The Dynamics of Fashion, New York, Fairchild Publications. Swanson, D., and Everett, J., (2000), Promotion in the Merchandising Environment, New York, Fairchild Publications. Yajima, I., (1986), Figure Drawing for Fashion, Graphic-Sha, Tokyo. Wilcox, C., (ed), (2001), Radical Fashion, London, V and A Publications.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Assignments 60%. Oral presentation 20%. Tutorial preparation 20%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y