308082 (v.1) Introduction to Media and Communication Studies 063

---

 

Area:	Curtin Sarawak
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Syllabus:	An insight into a number of media and communication theories, concepts, models and methodologies, with a particular emphasis on Asian media. A wide range of media, including print, broadcast and the Internet, are examined to provide a comparative overview of critical approaches used in studying and analysing the contemporary mediascape. Including - the development of an understanding of audiences, of the processes of communication and of the power of mass media in relation to society and culture.
Unit Outcomes:	Upon completion of this unit, students will be able to - Understand some of the basic concepts and principles pertinent to the domain of media and communication studies. Develop an enhanced awareness and interest in media and communication, as consumed and practised on a daily basis. Be familiar with some of the organisational, conceptual and productional differences that exist across a selected range of media. Develop oral and written communication skills, with a predominant orientation towards processes and practices of media and communication. Develop personal creativity and practical skills through the production of media texts of their own. Develop independent and effective learning skills.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	McQuail, D., (1998), Mass Communication Theory - An Introduction, London, Sage. O'Sullivan, T., Hartley, J., Saunders, D., Montgomery, M., and Fiske, J., (1997), Key Concepts in Communication and Cultural Studies, London, Routledge. Belch, G., and Belch, M., (1998), Advertising and Promotion: An Integrated Marketing Communications Perspective, New York, Irwin McGraw-Hill. Branston, G., and Stafford, R., (1996), The Media Student's Handbook, London, Routledge. Windschuttle, K., and Elliott, E., (1994), Writing, Researching, Communicating: Communication Skills for the Information Age, McGraw-Hill, Roseville. O'Shaughnessy, M., (1999), Media and Society: An Introduction, Melbourne, Oxford University Press.
Unit Texts:	Introduction to Media and Communication Studies - Study Guide. Introduction to Media and Communication Studies Reader (Handouts provided by lecturer). No prescribed texts.
Unit Assessment Method:	Academic Essay 20%. Final exam 20%. Magazine (Group) Project 20%. Media Journal 20%. Tutorial Participation and presentation (including written paper) 20%. this is by grade/mark assessment.