308045 (v.1) Digital Image Design 391

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Workshop:

1 x 2 Hours Weekly

Syllabus:

Combines traditional illustration skills with mixed media in a digital format to achieve final production visuals. Using primarily Adobe Photoshop and Macromedia Freehand, students will have the opportunity to utilise photographic, scanning and drawing techniques to compose their designs. Lectures and tutorials will also be based on modern digital techniques whilst addressing the needs of individual student outcomes. Opportunity is provided to establish a self directed project and influence the content of student based workshops. A strong emphasis will be placed on project research, development and a folio presentation.

Unit Outcomes:

On successful completion of this unit students will have- A thorough understanding of digital image design techniques using bitmap and vector based graphics. Developed techniques and established an understanding for image manipulation and digitally composed imagery within specific software. Applied traditional illustration techniques to on-screen compositions. Developed principle drawing techniques within a digital environment to produce and manipulate their final designs. An understanding of colour usage, texture, form, shadows, mid-tones, highlights and how this knowledge can achieve a balance of tones, space and hues within a digital design will be established. Learnt the subtleties of applying details to their design in order to establish points of focus and a depth of field within a given 2D environment. Manipulated photographs and enhanced these with digital treatments. Made accurate briefing notes that record the key components in understanding the processes of creating digital illustrations. Produce detailed digital imagery from pencil sketches and photographic references. Produce accurate 2D reconstructions of referenced 3D surfaces.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Demers, O. (2002), [digital] Texturing and Painting. United States of America, New Riders Publishing. Burns, M. (2001), Digital Fantasy Painting. Singapore, Page One Publishing.

Unit Texts:

Cohen, S. (2001), Macromedia Freehand 10 for Windows and Macintosh: Visual Quickstart Guide, United States of America, Peachpit Press. Weinmann, E. and Lourekas, P. (2002), Photoshop 7 for Windows and Macintosh: Visual Quickstart Guide, United States of America, Peachpit Press.

Unit Assessment Breakdown:

Project 30%, Project 30%, Project 40%.This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y