307523 (v.1) Economics of E-Business 349
| Area: | School of Economics and Finance |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 2 Hours Weekly |
| Tutorial: | 1 x 1 Hours Weekly |
| Syllabus: | E-commerce is radically altering economic activities and the social environment. It affects large sectors of the economy, such as communications, finance, retail trade, education, health and government. It affects the way that businesses interact. Examines the impact of e-commerce and the way that business should behave strategically in this new environment. Topics include (with case studies) the planning of product lines of information goods, the development of value-maximising pricing strategies, the management of intellectual property rights, the strategic implications of lock-in and switching costs, and strategic choice in relation to government policy and regulation. Implications for taxation policy are also explored. |
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| Unit Outcomes: | The objective of the course is to help the student develop the skills required to evaluate current and future economic issues associated with e-commerce. The course begins with an overview of the essential elements of e-commerce. It then goes on to explore the traditional economic concepts and theories that are most relevant and useful for the application to the new environment of an e-marketplace. Emerging new issues and problems are also analysed and studied. This provides a framework for discussions of important public policy issues in relation to the regulation and enhancement of e-markets. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | Madden, G. (2003), The International Handbook of Telecommunication Economics, Volumes I-III, Edward Elgar. Shapiro, C. and Varian, H.R. (1998), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press. Westland, C. andClark, T.H.K. (1999), Global Electronic Commerce: Theory and Cases, MIT Press. |
| Unit Texts: | Vanhoose, D. (2003), E-Commerce Economics, South-Western, Thomson Learning |
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| Unit Assessment Breakdown: | Final Examination 50%. Mid-term Test 30%. Tutorial participation and assignments 20%. This is by pass/fail assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | Y | Y | |
Current as of: February 2, 2004
CRICOS provider code 00301J
