307444 (v.1) Seafood Business Studies 502

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Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Practical:	1 x 2 Hours Weekly
Syllabus:	Explores business issues relevant to seafood, fisheries and aquaculture industries in Australia. Business planning skills within these industries are developed through the examination and implementation of analytical techniques associated with market research, management, and project evaluation and research techniques.
Unit Outcomes:	On completion of this unit students will have - The ability to write a comprehensive business plan related to the aquaculture or seafood industry. Developed market research skills and performed related field work. Conducted a SWOT analysis. Applied 'Project Evaluation and Research Technique' to a project management scenario in aquaculture and or seafood related industries. Examined processes, controls and regulations associated with the import, export and distribution of seafood products. Evaluated aspects of small business management as they relate to the local aquaculture industry. Developed skills required to prepare questionnaires for eliciting market research data for application in the seafood and aquaculture industries.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	McColl Kennedy J.R, Kiel G.F, Lusch R.F and Lusch V.N., (1994), Marketing Concepts and Strategies, 2nd ed, ITP Nelson. Kotler P, Chandler P.C, Brown L and Adam L., (1994), Marketing, Australia and New Zealand ed, 3rd ed, Prentice Hall. International Food and Agribusiness Management Review, Journal of the Academy and Marketing Science, Journal of International Food and Agribusiness Marketing, Journal of Marketing, Journal of Marketing Research, Marketing Science
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Continuous Assessment 60%, Examination 20%, Seminar 20%. This is by Grade/Mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y