306970 (v.1) Conceptual Illustration 391

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Prerequisite(s):

306964 (v.1) Illustration Techniques 291 or any previous version
AND
306967 (v.1) Illustration Fundamentals 292 or any previous version

Syllabus:

The theme of Conceptual Illustration 391 is Establishment. This unit focuses student learning on becoming independent illustrators. In this stage of development students can choose to either write their own briefs or follow provided industry based briefs. If students decide to be entrepreneurs they must provide a written proposal and production documentation for lecturer approval. One of the strengths of illustration is that it could interpret abstract thoughts or ideas through the use of images. Conceptual Illustration 391 encourages students to create their own illustration styles. Students will be encouraged to bring their own individuality and visual expression of their illustrations to design projects such as posters, brochures, and magazines. Students will develop a range of techniques that include traditional hand rendered, digitally generated and or a combination of both methods.

Unit Outcomes:

On successful completion of this unit, students will have - Developed their own illustration styles. Experimented with and applied a range of traditional techniques as well as with digital technologies. Created illustrations that express ideas and impress on viewers. Understood and utilised visual conventions such as symbolism, Golden Section, perspective and composition (to list a few) to enhance intended image. Used illustration to convey the message of a text in meaningful ways.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

American Illustration 019, (2000). United States of America, Rockport. Baggerman, L. (2000). Design for Interaction. United States of America, Rockport. Bonnnici, P. (2000). Visual Language. New York, Rotovision. Brown, T. (1999). Illustrators 41. NewYork, Rotovision. Brown, T. (2000). Images 25. New York, Rotovision. Communication Arts Illustration Annual 41, July 2000, Vol 42 Number 3. United States of America, Communication Arts. Graham, D. (1990). Composing Pictures. New York, Van Nostrand. Harris, S. (1997). Marketing by Design. London, Allworth Press. Lukova, L. (2000) Humanizing Design. United States of America, Lukova Studios.

Unit Texts:

No prescribed texts.

Unit Assessment Breakdown:

Final folio presentation 20%, Project deadlines (5 with 2 illustrations per deadline) 80%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y