306969 (v.1) Creative Illustration 392

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Syllabus:

The theme of Creative Illustration 392 is called Challenge 2. This unit introduces package and entrepreneurial illustration. Package illustration allows students to explore the 3D application of their designs. Entrepreneurial design allows students to beself-directed by writing their own specific briefs, subject to lecturer approval. Students are provided with a series of industry related briefs that are designed to enhance their conceptual design and ideas development skills. Students are also encouraged to develop critical visual language skills, which responds to and reflects the diversity of our multicultural society. Students develop an understanding that the meaning of effective visual communication depends on context, purpose and the viewers or market.

Unit Outcomes:

On successful completion of this unit, students will have - Worked with specific requirements of given briefs. Written clear and appropriate briefs with defined objectives. Gained experience in package and entrepreneurial illustration. Gained confidence in developing and using a variety of techniques. Explored and developed three-dimensional design ideas. Developed critical visual language skills.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Bruce-Mitford, M. (1998), Signs and Symbols, RD Press, London. Communication Arts Illustration Annual 41, July 2000, Vol 42 Number 3, USA, Communication Arts. Glaser, M. (2000), Art is Work. USA, Overlook Press. Graham, D. (1990), Composing Pictures. New York, Van Nostrand. Harris, S. (1997), Marketing by Design. London, Allworth Press. Hoffert, B. (1997), Aesthetics and art criticism: The role of emotion in art. Melbourne, Longman. Livingstone, A. (1999), Digital Graphic and Illustration. USA, Rockport Publishers. Lukova, L. (2000), Humanizing Design. New York, Lukova Studios. Slade, C. (1997), The Encyclopedia of Illustration Techniques. London, Simon and Schuster. Wallschlaeger, C. (1998), Basic Visual Concepts and Principles. London, McGraw-Hill.

Unit Texts:

No prescribed texts.

Unit Assessment Breakdown:

Final folio presentation 20%. Selected briefs (5 at16% each) 80%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y