306968 (v.1) Creative Illustration 391

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 2 Hours Weekly
Syllabus:	The theme of Creative Illustration 391 is called Challenge 1. This unit has been designed to introduce students a variety of editorial illustration briefs. Editorial illustration involves designing illustrations for newspapers, magazines, flyers, annual reports and book jackets. Students learn to study texts at different levels and take into account different perspectives on issues. Emphasis is placed on understanding conceptual frameworks to generate ideas. The intention is to provide students vital experience within this area for future reference as professional illustrators or competent designers. The narrative structure of illustration and basic visual communication principles will be discussed within an international context. Students can choose to either follow given projects (industry related briefs) or design their own relevant project briefs.
Unit Outcomes:	On successful completion of this unit, students will have - Gained experience in editorial and entrepreneurial illustration. Gained confidence in developing and using a variety of techniques. Written a clear and appropriate brief with defined objectives.Generated more ideas from a specific brief. Developed a chosen concept from rough visuals to finished artwork.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	American Illustration 019, (2000), USA, Rockport. Baggerman, L. (2000), Design for Interaction. USA, Rockport. Bonnici, P. (2000), Visual Language. New York, Rotovision. Brown, T. (1999), Illustrators 41. New York, Rotovision. Brown, T. (2000), Images 25. New York, Rotovision. Communication Arts Illustration Annual 41, July 2000, Vol 42 Number 3. USA, Communication Arts. Graham, D. (1990), Composing Pictures. New York, Van Nostrand. Harris, S. (1997), Marketing by Design. London, Allworth Press. Hoffert, B. (1997), Aesthetics and art criticism: the role of emotion in art. Melbourne, Longman. Lukova, L. (2000), Humanizing Design. USA, Lukova Studios. Slade, C. (1997), The Encyclopedia of Illustration Techniques. London, Simon and Schuster.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Final folio presentation 20%. Selected briefs (5 at16% each) 80%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y